January’s retail gross sales power is mirrored in folks redeeming their Christmas reward playing cards. The typical grownup obtained three.2 reward playing cards this vacation season, up from 2.5 reward playing cards final yr. Present playing cards are extra widespread and this additionally strikes spending into January. Shoppers are additionally fascinated by receiving reward playing cards at different instances that simply at Christmas www Prepaidcardstatus com.
A survey by Deloitte & Touche USA discovered:
- 80% of adults obtained no less than one reward card to an attire or meals retailer
- 33% obtained no less than one reward card to a restaurant
- 14% obtained one reward card to a mall or buying heart
- 10% obtained a present card that may very well be used at a wide range of shops (e.g., an American Specific reward card)
- 5% obtained no less than one for a private service equivalent to a manicure or therapeutic massage
- 5% obtained no less than one reward card for an Web website (e.g., ebay, Amazon)
Worth ranges for reward playing cards ranged from $78 for an American Specific card, whereas the bottom was for a $32 restaurant card. Financial institution reward playing cards are extra seemingly for use in January. Practically 74% of those reward playing cards have been redeemed or partially redeemed by the top of January.
Folks had been extra seemingly to purchase full value retail gadgets with their reward playing cards. Many analysts consider the “reward” facet permits customers to deal with themselves to new full-priced merchandise.
Retailers additionally profit when customers redeem a present card, almost 62% spend greater than the face worth of the cardboard. This is a chance for retailers to extend gross sales, as gross sales can’t be reported till the reward card is redeemed.
Shoppers additionally expressed an curiosity in receiving reward playing cards for different holidays. For instance, a present card for an “expertise” is broadly obtained because of folks being time-pressed. Getting a present card for a visit to a restaurant or therapeutic massage or perhaps a weekend getaway appears to be a pattern individuals are having fun with.
Teenagers get pleasure from reward playing cards as a result of they’re extra keen to buy with their mates and are extra apt to redeem their playing cards faster than adults. The survey confirmed teenagers redeemed 76% of their reward playing cards vs. 61% of adults.
Present playing cards carry on giving, after the vacations, particularly for retailers. Present playing cards are right here to remain. Shoppers get pleasure from utilizing them and retailers get pleasure from getting them. Present playing cards are an applicable reward for all events.